We brew YEBISU adhering to the Reinheitsgebot*, Bavarian Purity Law,to deliver an authentic malt beer experience. A golden hue glimmering under a gentle froth and the toasty aroma of hops satisfies the key three qualifications of good beer.
YEBISU piques the senses and delivers a rich and refined drinking experience.

*Reinheitsgebot also known as the Bavarian Purity Law was established in 1516 to ensure quality.
This is the oldest, still valid food safety law in the world.

From Premium YEBISU -Sapporo official site-

The slightly bitter aroma, evoking a sense of richness, is complemented by a subtle accent reminiscent of the scent left in an empty glass after finishing a sweet lemonade mixed with a hint of dishwashing detergent. The taste is pleasantly bitter upon swallowing, yet not overpowering, delivering a rich barley flavor that can be thoroughly enjoyed. It goes down smoothly, and the beer, crafted in accordance with the authentic German "Beer Purity Law," truly stands out. Drinking this at this historic Ryotei(Japanese traditional restaurant) adds an extra layer of deliciousness (￣▽￣). When choosing a beer for home consumption, I frequently opt for this Ebisu beer. I just love the taste (^｡^).