Fortune favours the brave. Back in the 1830´s Charles Tanqueray wasn't afraid to mix his bold ideas. His ingenious pursuit for perfection paid off, creating Tanqueray London Dry, a perfectly balanced gin and one of the most awarded gins in the world.
The bartender´s choice for the perfect G&T. Best enjoyed with tonic and a wedge of lime.

From Tanqueray official site

When I got to like Francis Albert [cocktail], I got to know this Gin's name. "Tanqueray LONDON DRY GIN". I have already drunk many Gin cocktails but I had never tried drinking straight. But after I made Francis Albert at home[build style], I tried drinking this straight. I understood it was worth drinking straight. And I realized that I had already had coktails which used this Gin. I have drunk gin and tonic so many times and sometimes I smelled this characteristic the scent of
medicinal herb. That means some bar use "Tanqueray LONDON DRY GIN" when they make Gin and Tonic and other don't. How interesting cocktail world is.